Kristy Yip Blog 2

Jerry Brown put up an ad, 6 days ago, stating that he was the one to balance the budget, create jobs and was the one that stopped the rich from stealing other people's taxes.  Brown used images of him signing papers which gives off he impression that he'll sign other laws and bills that reduce taxes- a big thing the want people want to have happen.  He also used images of people working because, remember, he was the one that created 1.9 million jobs.  And in this ad, Brown actually makes an appearance stating what he would do if he became the governor of California.  Brown doesn't mention Meg Whitman at all in this commercial, he focuses on his accomplishments and what he wants to do in office.  I do believe that this week, Brown conveyed his message very clearly to his audience, that he's not the monster Whitman makes him out to be.

Meg Whitman, on the other hand, has yet another down with Jerry Brown ad.  This time, Whitman focuses more on how he handles all kinds of taxes.  It's like another Brown history lesson, which is smart on her part because she tells the people that ever since 1978, Brown has been raising taxes instead of reducing them.  Whitman uses pictures of Brown when he looks guilty or ashamed or not even looking into a camera lens.  Of course she doesn't want pictures of Brown smiling, though I think it would have had the same kind of effect.  The background music of the ad was a cheerful almost childish music.  I'm not too sure why she chose to do this.  Maybe to show contrast perhaps.  Whitman only focuses on scrutinizing Brown, again.  She doesn't make an appearance in the ad and the only time you see her name is at the bottom, like in the video I mentioned last week.

I feel as though Whitman is doing way too many ads about how terrible Brown is.  I suppose it is an angle that should be worked during a campaign but I think Whitman is starting to go overboard.  I have seen very few ads depicting herself and why she would be a better governor than Brown.  And although her "monster Jerry Brown" ads are clever and convey her message very well to audiences, I'm going to say that Brown did a better job this week.  He doesn't attack Whitman like Whitman has been attacking Brown.  Instead he stands by what he wants to do and how he is going to accomplish things.  He actually tells the people why he would make a good governor.  This week, I give Brown an A- and Whitman a C+.  But if I were to not compare and contrast the 2 ads and not take into account that Whitman has another ad criticizing Brown, I was give it and A because, it's a pretty clever and funny ad campaign.